Highlights


Iceland

Evolution
now


Strauss knows evolution is eternal

Re-inventing ourselves is an everyday task. Lately, we’ve updated our logo. The next stop? A journey to Iceland. You can shoot breathtaking images in this volcanic nation.

Latest news


ICELAND

Evolution now


Strauss knows evolution is eternal

Re-inventing ourselves is an everyday task. Lately, we’ve updated our logo. The next stop? A journey to Iceland.

You can shoot breathtaking images in this volcanic nation. But the energy of its ice-and-fire landscape had an elemental impact on us.

GERMANY

FC BAYERN


Masterpieces for the masters

German-made safety shoes inspired by football’s champions. FC Bayern were our first global CI brand partners: they’re Munich’s local, global brand.

EUROPE

Farmers Cup


Masterpieces from a bird’s-eye perspective

Our professional farmers rocked it: six of the best, competing across Europe. The challenge? Re-create the Strauss ostrich logo at mega-scale.

EUROPE

UEFA


The ostrich abroad

Rome, Milan or London: when the game’s European, every fan’s heart beats faster. The excitement is back in the stadiums

CI-FACTORY

SPECIAL AWARD WWC


Opposites attract in a magnetic world

Fashion is a magnet: textile opposites attract. It’s a lesser-known law of the universe.

BIEBERGEMÜND

About Strauss


Europe’s leading work and utility wear company

Die Produkte mit Utilitycharakter haben mittlerweile regelrechten Lifestyle- und Kultstatus unter den Fans. Den Großteil des Umsatzes, der 2019 erstmals die

BAD ORB

ALEA PARK


A Corporate Resort? It sounds luxurious — and it is

We’re building a luxury nest for our ‘ostriches’, complete with a spa, gym, and fitness centre. The look-and-feel will be cosmopolitan:

And if you’re looking for an ultra-modern meeting space, our new venue is the perfect location for slick conferences and smart strategy sessions.

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